Online Advertising is a broad term that includes advertising on search engines and websites. All of our search advertising is based on a pay per click (PPC) model, which means that you only pay for your advertising when someone clicks on your ad. We’ll take care of this as part of our Premium Website Package, so it’s nothing you really have to worry about, although it’s always nice to know the basics:
- Search PPC - Advertising on search engines such as Google, Bing and Yahoo.
Your ads will only show up when a searcher looks for keywords that are relevant to your business. This can be a great way for new websites to gain visitors. - Content PPC - Advertising on websites throughout the web.
Know a great website or blog? You may be able to advertise on their site! With content advertising, you can also place image or video ads on websites for an extra boost in your branding. - Local PPC - Location-based ads promoting your website and/or your maps listings.
Localized pay per click utilizes search engine advertising and content advertising on location-based websites, such as MapQuest.com and Yelp.com. If your business has multiple locations, or if your business is heavily dependent on walk-in customers, local advertising can help get more customers in the door. - Social PPC - Advertising on social websites such as Facebook or LinkedIn.
Social advertising is a fast and effective way to spread your social presence. You can choose to advertise your website, your LinkedIn page, your events on Facebook, and more! You can even send out ads that encourage users to Like your Facebook page in one click.
Search advertising is uniquely priced for each client, based on the markets and keywords you want to target. Contact us to get a free quote.
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